Everything we create needs to be focused on one item. It's true whether we're producing a video, writing a page, developing an eLearning module, or creating any business asset. That one item is the "gold nugget" of what you're trying to convey. You ought to be able to state the asset's gold nugget in one statement. Doing that helps define the point. Every graphic, every scenario, every supporting detail has to point at the gold nugget. If not, then it gets lost in the flood. If the supporting details point in a dozen directions, they become distractions and obstacles. When they do their job, we put that gold nugget within the grasp of our intended audience.
I used to teach computer programming and scripting in career colleges. I was amazed at how willing students were to deep dive into the minutiae of a topic before getting down the fundamental principles . What did they find? "What a complicated topic!" "Why can't I grasp this part?" "What a maze!" What I found was what I cut out of a lesson is just as important as what I put in. Does this piece point to my gold nugget or does it distract from it?
I have an actual rock that I painted gold and set on my desk. It reminds me to focus on the gold nugget.
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