The Last Marker Boards of May 2017

Not the Camera - the Eye

I walked into Mr. Pankratz’ class without the required 35mm film camera.  I had a Kodak 120 roll film box camera.  I thought I’d be laughed right out of the room.  Mr. Pankratz looked at my gear and he ran down the plusses and minuses of my choice.  A plus: the film size is much bigger, so I’d be able to blow up images easier in the darkroom.  A minus: the enlarger we’d use had glass holders.  We’d need super attention to cleanliness to keep dust spots off the negatives. Another plus: since the roll film was advanced manually, I could play with special effects in ways that my fellow students couldn’t. Also a minus: since the roll film was advanced manually, I had to remember to advance it myself when I was ready to take the next photo.  If I didn’t, I’d get unintended double exposures.  And then the topper: “It’s not the camera that makes the photographer.  It’s the eye.” In my whole career as a small team videography/photography outfit, I’ve remembered that.  I’ve been able to upgrade and downgrade my gear over and over.  But it’s my eye, not my gear, that dictates my shots.

Last week I took several classes in CreativeLive’s Photoshop Week series.  Of course the cool course for gadget-heads was Create Stunning Drone Images with Adobe® Creative Cloud® with Colin Smith. And the first part of the presentation was exactly what you’d be looking for, features and specs on different drone models.  The second part though, focused on using drones as a camera platform that you can place anywhere.  One thing that Colin said was, “Don’t shoot everything from 400 feet up just because you can.  Some subjects don’t look good from 400 feet up!”  He emphasized that we’re still photographers.  We’re looking for “that image.” 

“You know that moment in a sunrise when the horizon splits as the sun rises above it? Terrestrial-based photographers have that moment just once. I get it ten times!” He talked about framing and composition and using drones as a photo tool.  That’s when he really got my attention. Yes, drones are techno-cool. But more importantly, they’re a tool that helps photographers achieve their vision.  Check out photoshopcafe.com for more tutorials and news from Colin Smith.

So get the cool gear, but train your eye.

It MUST Be Tuesday

Time for some more marker board fun!

Remember Your Target Audience!

Making Mistakes by Marva Collins

Thinking Visually

A couple of colleagues and I had lunch about a month ago. It happened to be a Mediterranean restaurant: ornate fixtures, paper over the tablecloths, delicious food.  At the next table, a couple of adults were sitting with a seven- or eight-year-old kid. The kid was drawing on the paper table covering with crayons apparently supplied by the restaurant. So, we added crayons to our order. As we discussed business and possible projects, we adults were also caught up in drawing suns, trees, boats, and cartoon characters. We were thinking visually.

I use a template to write multimedia scripts. It divides the visual and audio sections into separate columns. I noticed that many writers start on the narration portion, and then go back and add the descriptions of the visual side.  Since I think visually, I usually start with what I want the audience to see, and then fill in what what needs to be said about each visual.  In a “Show and Tell” video they start with the “Tell.” I like to start with the “Show.” Also, I insist that each visual be an instructional hook to hang a concept on. Each graphic has to communicate something.

When it’s time to present textual information, a lot of presenters get stuck in a rut.  They can’t get

past list making. By thinking visually, you can help the audience remember the concepts and avoid “death by bullet point.” For example, if you’re presenting five related concepts, you can place the concept names around a five-pointed star. That’s far more memorable than a list of bullet points.  One step further, find a visual way of representing each of the concepts, and place icons around the star. 

You've got nine items? Try organizing them in a tic-tac-toe grid. You'll help your audience visually organize the content to make it easier to remember.

Writers are proud of their way with words. Thinking visually, they can magnify that talent.

Tip and Quote (or... Tipping Quote)

For the last several months, I have been using marker boards to display a writing tip and a motivational quote at my office.  Now that I'm on my own, it's a habit I can't get out of.

Focus on Writing - Radio Announcer's Rule

Quote - Gary Player on Practice

The Value of Production Values

When my sons want to work on their cars, they don't consult a printed manual. They don't even look up a manual online. They go right to YouTube and find a video tutorial for the model and part they want to fix. They don't take an entire course on all the ins and outs of that vehicle. They are laser-focused on the one task they are trying to accomplish. Now I've been designing "just in time" or "on demand" training for years so it's a pleasure to see non-designers / non-trainers be so successful at it. 

What's frustrating, though, is how often you can't see the task in action. Now I'll grant that it's difficult to get the right camera angle or the right light under a car hood. It's especially difficult when there hasn't been any thought in considering the problem. So here are some "most basic of the basic" considerations when you're creating your step-by-step media masterpiece.

Light it to be seen.

You'd think it'd be obvious with photography or videography, that the object of interest should be lit well enough to be seen. In the example of fixing a car, that could be as simple as hanging a shop light from the hood. Video cameras can pick up a lot in low light situations, but the image is immediately improved with some light shed on it. 

We were in New Zealand video-recording an interview with a golf pro. Unfortunately, our light kit didn't work well with our transformers for the different electrical system there. Keeping light in mind, we moved the interview outdoors to the porch (away from the sun), where we had a sky full of soft, flattering light shining down on us. Solutions don't have to be complicated. They just have to be thought out.

Mic it to be heard.

Believe me, I'm not an audio guy, but when I hear as much air-conditioning rumble as I do narration, I grit my teeth. A little secret is to place the microphone as close to the sound source as possible. Too often, would-be producers settle for a microphone placed across the room. That's excellent for including street noises, air conditioners, and echoing along with your narration.

Mike Rowe, the Dirty Jobs host, is also voice talent for audio books and documentaries. He certainly has the rich voice for them. He has joked about working with a blanket over his head in order to eliminate those extraneous sounds as he narrates.

Point it out or highlight it.

Returning to the car repair example, steps should be taken to isolate the part under repair from the rest of the engine. If possible, a blank card could be placed behind the part to make it stand out. I saw one video where the mechanic pointed at the bolt in question. That was all that was needed. 

I'm reminded of going to Hawai'i Volcanoes National Park. I was tasked with photographing black lava rocks against a black lava background. I took the blandest photos ever of that epic location. I needed a virtual highlighter like they use in NFL videos.

Once I was having problems removing a part from a washing machine. I went to YouTube and found an expert video showing how to change out that part. They showed the part before removing it, then dissolved to the next scene with the part already removed. I suppose they had difficulty removing the part, too. But that was why I was watching the video!  Be sure to show whatever it is you're presenting.

Eliminate distractions.

Cluttered backgrounds can provide unintended results. Why would you record your host in front of a trash can?  Would-be film directors sometimes get so focused on the subject that they just don't see the background. I have to laugh at the network morning news programs that shoot the show in front of a street-level window. Any pedestrian can walk by and make faces or gestures at the camera, and they often do. So a serious news story gets presented with someone in the background mouthing out "Hi, Mom!"

Another distraction is camera motion. The learning audience can accept quite a bit of it in today's videos, but there comes a point when it's disorienting. (The point is where nausea sets in...) There is a lot to be said for setting the camera on a tripod and limiting the number of zoom-ins and zoom-outs for the sake of clarity. Or if you absolutely have to have the hand-held look, hold the camera as steady as possible. Also, please, focus up. Nothing says your subject is unimportant quite like leaving it out of focus.

Again, production values don't have to be complicated or expensive. With a little bit of forethought and planning, they'll increase your production's professionalism. You might just be able to teach something.

Put the Instructions on the Heel

One of the most colorful characters I ever met was my own father. He had an insult for someone who might demonstrate an inability to think clearly, "He's so dumb, he can't pour pee out of a boot with the instructions on the heel!" As a child, I wondered who would pee in their boots. As an instructional designer I thought, "What better place to put those instructions than right on the heel?"

I was once the de facto building manager of a two-story office. Whenever there was a problem with the elevator, I needed to call the company to report the problem and report our building code. I stored that information upstairs in a folder in a drawer in my cubicle. Where was the elevator maintenance room? Downstairs in the center of the building. When I got tired of running up and down those stairs, I asked myself, where is the heel of this boot? I took a Sharpie marker and wrote the elevator company's phone number on the cabinet of the elevator equipment. Instant access to the information I needed.  Instant improvement in response time and overall productivity.

There have been several names for on-the-spot training or prompting tools: job cards, "cheat sheets," step-by-step tutorials, online helps, just-in-time (JIT) training, knowledge-bases, and so on.  My current fascination is the possibility of combining those tools with augmented reality to meet this need.  I could point my phone camera at the elevator equipment cabinet and have the phone number and building code number pop right up.  I could point it at a control panel I need to use, and get walked right through the steps of using it.

So, when you're designing on-the spot training, ask where's the best place to put the instructions? Put them on the heel.