Expressionless Expressions

There are a couple of expressions in English that have left question marks in my brain. Just what thought are they trying to communicate? The first is, "burning the candle at both ends." Of course, that's the expression for being immensely busy. Whenever I hear it, I imagine a burning candle with flames simultaneously burning both ends of the wick. You get twice the light at twice the expense. And, you burn out twice as fast.  Besides, where are you going to get a candlestick to hold such a candle? So, I suspected that it had lost its meaning as an expression.

I didn't do any special research or anything. I just turned that expression over and over in my head, trying to make it make sense. Then it came to me: So busy that they're "burning the candle at both ends of the day." Aah! Now it makes sense.  That's working pre-dawn to post-dusk... pretty busy.

The other mysterious expression is, "happy as a clam." I couldn't figure out how clams were known to be happy.  "Happy as a lark," maybe. Meadowlarks are birds that act joyfully and sing energetically. "Happy as a clam?" ...not so much.

This one took a little research. It turns out that the meaningful part of this expression has been lost over the years. The original expression was, "as happy as a clam at high tide," or "...at high water." (Thanks, Phrase Finder.) Having grown up on the Monterey Peninsula, I've witnessed tide mechanics. I get how high tide will bring clams their nutrients and make them happy. Now, the whole expression makes sense.

I don't think there's any need to change these expressions in your writing.  I do think it's better to use them mindfully to express exactly what you want.

The Secret of the Gold Nugget

Everything we create needs to be focused on one item. It's true whether we're producing a video, writing a page, developing an eLearning module, or creating any business asset.  That one item is the "gold nugget" of what you're trying to convey. You ought to be able to state the asset's gold nugget in one statement. Doing that helps define the point. Every graphic, every scenario, every supporting detail has to point at the gold nugget. If not, then it gets lost in the flood. If the supporting details point in a dozen directions, they become distractions and obstacles. When they do their job, we put that gold nugget within the grasp of our intended audience.

I used to teach  computer programming and scripting in career colleges.  I was amazed at how willing students were to deep dive into  the minutiae of a topic before getting down the fundamental principles .  What did they find? "What a complicated topic!" "Why can't I grasp this part?" "What a maze!"  What I found was what I cut out of a lesson is just as important as what I put in. Does this piece point to my gold nugget or does it distract from it?

I have an actual rock that I painted gold and set on my desk. It reminds me to focus on the gold nugget.

English Spelling: We Haven't Got a Chance!

I Love Lucy was THE pioneering situation comedy of the television industry, taking advantage of Lucille Ball's comic genius and Desi Arnaz's production and business acumen. Even as a child of the television era, I was inundated with I Love Lucy reruns. So my life's running joke is: I Don't Care For Lucy.

There's one classic scene, though, where Lucy tries to explain to Ricky, her Cuban husband, how to pronounce words which end in "-ough." He responds with, "Well, I've had enough! Or should I say, 'enoo'? ...Why do you have to have such a crazy language anyway?"  It's hilarious because it's true. Is there any wonder that spelling is such an issue for all of us?

So, what's the rule? No rule. We just have to memorize the words. So here I am, almost 70 years later, designing a cheat-sheet to help Ricky get it.

If spelling well helps us with our professionalism, then here's a boost. Oh, and let's use whatever tools MS Office and Grammarly can offer us.

Good Grammar? Who Cares?

Don’t get me wrong. I’m not a grammar purist. I do love the language. I’ve threatened to get out my marker and correct errors on public signs, but I’ve never actually done it. I believe usage defines language rules rather than the other way around.  But I think we demonstrate our professionalism by how we use language.

I taught programming classes a little while ago. I had a student tell me he intentionally went into programming so he wouldn’t have to spell.  And he’s right.  Someone can create a variable or object and name it anything they want as long as they spell it the same way when they use it as when they created it. But I looked him in the eye and said, “Yes, but if you’re misspelling the word ‘credit’ when you’re asking a customer to share credit card information, that customer will have second thoughts about trusting your program. Your professionalism is on the line with how you communicate with your customers.”

So the number one tool you have is to proof your work. How many of us read that memo one more time before we click the send button? Not as many as you’d think. At least read it before you send it.

As a former radio announcer, there’s another variation I suggest… proof your writing out loud. You'll be surprised at what you catch just by saying what you're reading. I’ve had colleagues come into my cubicle and catch me whisper-reading my script or training manual. That naturally cleans up my overly complex paragraphs.

The third powerful tool is to get a colleague to go over your writing. Sometimes we get too close to what we’ve written. Another pair of eyes is invaluable in clearing up foggy writing.

So good grammar and good writing don't happen by accident. Use these three proofing methods to immediately improve them.

I'm reminded that we deal in an international marketplace. I know, too, that English is difficult to master.  The time investment it requires pays off in rich dividends in professionalism and in relationship building.

Besides, proofreading our work is a professional habit, no matter which language we're using.

Audio Editing like a Rock Star!

Everyone knows I’m a video guy. So why do I enjoy editing audio? I read some narration and in the first take I stumbled over the first part of the word “institutional.” In the second take, I stumbled over the last part of the same word.  Do you think I had the presence of mind to go back and get a third, clean take? NO.  So even with my rudimentary skills, I was able to combine “institution” from one take and “-nal” from the other take.  You can’t even tell! I feel like a rock star!

What's Your Slide Deck Quotient?

By revealing one point at a time, you guide your audience's attention and simplify how they process your message.

You can present a complex diagram as long as you highlight the portion you're discussing.

Too often we shoehorn too much information into one slide.  Then the message gets camouflaged in noise or clutter.

 

Slides are a visual medium.  They are not good substitutes for books or handouts.  Balance your text and graphics to best get your message across.  Only include headings as high points so you can present the details.  And for heaven's sake, don't read your slide to your audience!  They can read for themselves.

Tall Buildings in a Single Bound?

When we think of successful people, we envision them crossing the finish line to cheering crowds and fanfare.  But the marathon is still 26.2 miles and they all have to be run before wrapping up at the end.  So the secret to success is:

Cuando pensamos en personas exitosas, las imaginamos en el momento de cruzar la línea de meta con los aplausos de las multitudes. Pero el maratón todavía es de 42.2 kilometros.  Hay que dar cada paso hasta completar todo. Entonces, el secreto del éxito es pequeños pasos llegan a grandes logros.

But the Exception Is...

I found this out in the classroom.  Exceptions hide the rule when we reverse this strategy. Learners get lost in the weeds! How do we learn? #1 big picture. #2 details.

What Can One Person Do?

...maybe, reduce hospital-acquired infections.

The inventor of this device, James Conner, is married to a cousin of mine:


greenvilleonline.com-St. Francis employee invents device to reduce hospital-acquired infections

 Way to go, James!